Luisa Scoppa is a Sydney-based consumer branding and FMCG packaging design specialist.
Design. Strategy. Art Direction. Creative Direction. Consultancy. Brand Identity. Packaging. FMCG. Illustration. Signage. Advertising. Campaigns. Shopper Marketing. Copywriting. Content Creation. Exhibition Graphics. Production. Print Management.
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Design. Strategy. Art Direction. Creative Direction. Consultancy. Brand Identity. Packaging. FMCG. Illustration. Signage. Advertising. Campaigns. Shopper Marketing. Copywriting. Content Creation. Exhibition Graphics. Production. Print Management. ⋆
I believe brands are built, not just designed
From brand identity through to packaging, digital assets and social rollout, the strongest brands are built as a whole, not assembled from disconnected projects. I work with founders and growing businesses to develop brand design that holds together across every touchpoint, from the shelf to the screen.
I believe founders deserve big-brand thinking
Working with some of the world's leading consumer brands gave me access to how the best FMCG businesses think, strategise and execute. I bring that same commercial rigour to growing brands without the agency overhead or the arms-length relationship.
I believe the shelf is just the beginning
The decisions made at brief stage from materials, structure to print processes, are what futureproof a brand long after it leaves the shelf. I design packaging that's built to perform on shelf today and to remain relevant as the brand grows, with material and sustainability considerations factored in from the start, not added as an afterthought.
I believe in bringing ideas to life
Packaging Design for Jansz Tasmania
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Social media and brand communications for The Herbal Extract Company
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Event graphics for Love to Dream
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Strategy, packaging design and art direction for Three Blue Ducks
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