Luisa Scoppa is a Sydney-based consumer branding and FMCG packaging design specialist.

Packaging Design. Brand Strategy. FMCG. Shelf Performance. Range Architecture. Shopper Marketing. Consumer Branding. Art Direction. Retail Design. Variant Architecture. Brand Identity. Print Production.

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Packaging Design. Brand Strategy. FMCG. Shelf Performance. Range Architecture. Shopper Marketing. Consumer Branding. Art Direction. Retail Design. Variant Architecture. Brand Identity. Print Production. ⋆

I believe brands are built, not just designed

From brand identity through to packaging, digital assets and social rollout, the strongest brands are built as a whole, not assembled from disconnected projects. I work with founders and growing businesses to develop brand design that holds together across every touchpoint, from the shelf to the screen.

I believe founders deserve big-brand thinking

Working with some of the world's leading consumer brands gave me access to how the best FMCG businesses think, strategise and execute. I bring that same commercial rigour to growing brands without the agency overhead or the arms-length relationship.

I believe the shelf is just the beginning

The decisions made at brief stage from materials, structure to print processes, are what futureproof a brand long after it leaves the shelf. I design packaging that's built to perform on shelf today and to remain relevant as the brand grows, with material and sustainability considerations factored in from the start, not added as an afterthought.

I believe in bringing ideas to life

Bronze at the 2026 Indigo Design Awards
Limited edition packaging design for Jansz Tasmania
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10% sales uplift and 225% increase in starter kit sales
Social media, packaging and brand communications for The Herbal Extract Company
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Exhibition design for Love to Dream at Kind + Jugend, the world's leading baby and children's trade fair, Cologne
Love to Dream
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Silver, 2024 Indigo Design Awards. Launched into Woolworths Metro across NSW and Victoria
Packaging design for Three Blue Ducks
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Global packaging redesign across 50+ SKUs in 50+ countries
Love to Dream
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What clients say

  • Luisa has an incredibly strong design instinct and a clear point of view, which she brings to every project she works on. She combines creativity with a meticulous attention to detail, ensuring that every aspect of a design is considered and executed to a high standard.

    Madeline Barnett, Love to Dream

  • Luisa is passionate and knowledgeable about design and branding and has a genuine desire and ability to deliver great designs that deliver business results and always goes beyond the brief.

    Pia Larsen, Herbal Extract Company

  • Luisa is incredibly reliable, responsive, and brings a thoughtful, polished approach to everything she delivers. One of the things I valued most was that she would also provide guidance on the project if I was unsure myself. That kind of proactive thinking and genuine partnership is rare, and made her someone I could really rely on.

    Tony Clamant, Jansz Tasmania

  • Luisa has an exceptional eye for packaging design and a deep understanding of what works on shelf. Every project is approached with creativity, strategy, and meticulous attention to detail.

    Hannah Wright, Three Blue Ducks

Blog
How Packaging Design Affects Shelf Performance
How Packaging Design Affects Shelf Performance

Most packaging briefs focus on what a product looks like. Few focus on whether it will actually sell. This post covers the design decisions that determine shelf performance before a product ever reaches a retailer.

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What makes FMCG packaging work on Australian supermarket shelves
What makes FMCG packaging work on Australian supermarket shelves

Australian supermarket shelves are competitive, cluttered, and unforgiving. Understanding the specific conditions your packaging needs to perform in is the starting point for design that actually works at retail.

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What is the role of a consumer brand designer?
What is the role of a consumer brand designer?

A good designer doesn't just execute a brief, they shape it. This post explores what strategic design contribution looks like and why it changes the outcome for FMCG brands.

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If you're developing or refreshing packaging for the Australian market and want a designer who brings both strategic thinking and executional depth, get in touch.

WORK WITH LUISA